Image Optimization for SEO – Best Practices

Quality content is the key to SEO success. Content doesn’t just mean your text contents. Images must be an integral part of your content strategy. At times, single images can be far more effective than your 1000 word blog post. It also helps you improve blog post quality and performance.

Images, Infographics, Videos and all other multimedia contents on your web page will help you in increasing the user engagement on your site and makes the visitors stay on your site for longer duration which helps in reducing the bounce rate.

Not just adding images to your contents, you should also optimize those images for better SEO performance. Optimization of images must be the one important aspect of your on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

Relevancy

Using images doesn’t mean that you should fill up your content with loads of pictures. You should use it only when it is required and also you should use images that are more relevant to your content.

Placement of your images is an another important aspect. It should be placed at a relevant location in your content according to your text content.

Use original images

Originality always helps in improving your user experience and your authority. Usage of original images will be helpful in improving your SEO performance. You can create original images with a graphic designer or you can take your own photographs with a quality camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality images.

If you are not able to employ an in-house graphic designer or if you are running out of time, you can always use high quality images from the web. But the important factor to be considered is it should be copyright free.

There are many tools available for getting copyright free images without any cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Images are the main source for damping your site’s speed. And site speed is a crucial factor in your SEO performance. So, you should be extra cautious in using images without compromising your page speed.

It should not also affect your image quality, you should have a correct balance between. You can achieve this by reducing the file size by compression. You can use tools like Photoshop for compression.

File name

Search engine crawlers are visually impaired, it can even interrupt a 5000 word text content, but it cannot interrupt a single image and what the image is about. It is the reason using a keyword rich file names for your images is an important aspect in image optimization.

Google bots and other search engine crawlers can read your image’s file name and if it is named with your target keyword, it gives a signal to search engines about the image topic and thus helps your SEO performance.

For example, if your image is related to selling sports shoes, rather than using the file name as “IMG_89868″ you can use it as “Black_Tennis_Shoes”.

Alt text

Similar to the file name, search engines can read Alt text of the images. Alt text is known as “Aleternative Text”, is an HTML attribute used to describe the content of images.

You should use Alt text which is relevant to your images and it should be clear and descriptive. You can use your target keywords in the Alt text but be cautious about Keyword stuffing.

If you are not focusing on Image optimization, you are missing a huge opportunity in improving your SEO performance. You can use above mentioned best practices in your on-page optimization process.

Work at Home Typing – How to Evaluate the Best Programs

The internet is creating flexible and lucrative opportunities enabling average people to earn the kind of money that can supplement or even replace their full time income. One of the most popular income generating programs is work at home typing.

Advantages of Work at Home Typing

Work at home typing has many advantages. You can work when you want because there are no set hours. You can work where you want, at home or anywhere there is an internet connection. With the high cost of fuel these days this is a great advantage for those who feel the pinch at the pump. The traditional concept of “going to your job” is gone! A walk to the coffee shop, beach or park for example can be your workplace as long as you have a wireless internet connection, and a laptop computer.

How Work at Home Typing Programs Work

The way work at home typing programs work is simple. You sign up with a typing program online and receive an extensive list of companies that are in need of data entry work. These companies will send typing assignments to your email address; you complete the assignment and submit it back to the company. You are paid per assignment. It’s pretty straightforward.

Actual Work Description

The actual work done with these work at home typing programs is simple, usually consisting of typing 3-5 lines into a pre-formatted input form. You will be constructing what is called pay per click ads for which there is currently tremendous demand; so much that online companies can’t hire enough people to meet daily demand. You needn’t be creative or a good typist, as the ads are pre-composed; you merely fill in the blanks.

Income potential is unlimited and depends on how aggressively you pursue assignments.

Evaluating a Work at Home Typing Program

There are guidelines you should follow when choosing an online work at home typing program.

1.) In business for at least 1 year

2.) Well organized, easy to navigate directories

3.) Directories updated at least weekly

4.) Helpful resources available for newcomers

5.) No “waiting period”. Eligible immediately

6.) Customer service available via phone or email

7.) 100% guaranteed.

Make sure you evaluate the company based on these criteria when deciding whom to sign up with. You don’t want to waste your time with companies with out-dated databases, poor member support or hard to navigate member areas within the specific programs website. If the work at home typing program meets these requirements above you should be ok, and after you sign up expect to get started working soon.

Productive Search Engine Optimization – A Step Forward to Successful Search Engine Optimization

If you have a web site, what could be your concentration so that your web site will become popular in the Internet? Search engine optimization should be your main focus. It could help you get the traffic that you wanted so that you would be able to make big bucks on your web site. If you are "searchable" then you are in for this business. All you have to do is maintain that one and you would just see how your web site becomes successful.

Here are some tips so that you could be a step forward to successful search engine optimization.

1. You can submit your web site to search engines manually. But then there are some considerations that you need. Your web site's pages should be completely finished since search engines will not pay any attention for unfinished web sites. You should not also be a spammer meaning you should not be using keywords on your web site just for the sake of having them. Use keywords appropriately.

2. Web spiders are also looking for keywords so they can rank your web site. You need to target the keywords you want and make sure that you have them on your content. They should be used appropriately since over usage of keywords would drive away web spiders.

3. Make sure that you have other links to and from your site. The more links to your site, the better. You would be able to get a lot of targeted traffic if your web site is accessible to these visitors. You can exchange links with other sites but preferably exchange links with sites that have already established traffic.

4. You can also add in a forum on your site. If you have an area where where visitors can actually interact, time will come that more and more people would want to be involved in the discussion. Of course, this traffic is what you need to be on the top page rank.

The Art of Branding Yourself

Lately I've been hearing a lot about the idea of ​​branding yourself. I found an article from Investor's Business Daily that talks about the Art of Branding Yourself in Business.

The author, Gary Stern uses David Bach, the author of books like Smart Women Finish Rich and Automatic Millionaire, to illustrate the idea of ​​branding yourself.

Bach did not set out to be the Wells Fargo Investment guru. As a CPA he wanted to teach financial seminaries to women, mainly widows and divorceses. Thus he wrote Smart Women Finish Rich, because his passion was teaching people about money.

Bach says "I wanted to bring my message to millions of people, change their lives by making complicated issues simple and get people to take action. make an impact. "

David Bach had the ability to teach people about money. This is where he felt he could add value to his clients. This was his brand.

Stern quotes Rick Haskins (Author of "Brand Yourself") that "Since Corporate America has exploited many people, attaching a name and a face to a brand is becomg more important."

This is so true is not it? People have no idea who to trust anymore. By branding yourself as an expert and as someone who has truly had their clients best interests at heart, you will become trustworthy in their eyes.

So how does this relate to you and your MLM business?

Here's a fact. For the most part people have a preconceived awareness of what an MLM or direct sales business is. Their mom was in Avon or had a cousin in Amway or something. So if your prospect has seen these people do it, and fail, then what do you have to offer them?

This is where most people begin to start selling their business opportunity. "We're debt free," or "We're ground floor" etc.

In your prospect's mind, he's saying "Who gives? How are you going to help me succeed?"

See, where most people start selling their business opportunity, this is where you should start selling yourself, selling your brand.

"I can help you because …"

"I have your solution …"

This is what Bach did for his clients. He welcomed on his knowledge and showed that he was out to help his client. Bach had their best interest at heart.

The best way to start your brand is by becoming an expert about your business opportunity and your products. Why? Because knowing this will allow your prospect to trust you and, most important, follow you.

Here's the list of strategies that Stern says has worked for Bach:

1. Tap your passion: Identify your own passions and purpose in life.

2. Become skilled at generating publicity: This is getting your name out there. You can easily do this with Google AdWords or using Internet Marketing strategies, like Magnetic Sponsoring.

3. Keep it Simple: Stick to the basics by only focusing on what your client / prospect wants and what they need to do in order to get what they want.

4. Evolve the Brand: Start with a niche then begin to expand into other niches. When you become in expert in say home care, then become an expert in nutrition and service those type of clients.

5. Create Multiple Revenue Streams: What is meant here is create multiple revenue streams to your business. You can do this with affiliate programs. Or you can market your own information product like an ebook or brochure about your business opportunity.

6. Secure Sponsors: Again this refers to affiliate programs such as Magnetic Sponsoring. You can use Dillard's information product as tool to help grow your business and get clients.

7. Know your target audience: This is critical. Your target prospect is not your uncle who's plopped in front of the TV right now. Look for people who are looking for your products or your business opportunity.

These strategies are just a thumbnail sketch of what you can do to enhance your business. Obviously when you go into depth in each of these strategies there is a lot to learn. There are plenty of resources out there to help you grow your business.

A true entrepreneur will do whatever it takes, right?

Remember to add value to your prospects by explaining what you have to offer them.